Changing the flag
Concepts/Ideas
Tangible signs:
Flag as a material object
- Union Jack / Southern Cross
Silver fern, koru, kiwi, stripes
Colours - red white and blue, black, silver, yellow, green
Situated - flagpoles, diplomatic vehicles, international sports teams and crowd
All ID - licences, passports
Uniforms - sporting and military, embassies
Flag in specialist positions (eg. half mast for grief)
Tourist packaging etc.
Intangible / Signified Meanings:
History, identity, colonial history - British Empire, Commonwealth
Diversity, indigeneity , indigenous origins
Contemporary, current
Brand/marketing, community
Pride, patriotism, national identity, nationalism, future
Recognition, international identity, unification, collectivity
Cultural diversity, N.Z. specificity
Rhetorical devices (to persuade towards one view or another)
Against change -
waste of money
loss of history - ripping up the flag
symbol of national sacrifice - we fought for it, dying for your country, funeral of our identity, crosses, burial grounds, poppies, soldiers
For change -
fresh start
uniting a nation - we’re all together
a bright future - light = forward looking and uplifting imagery
cultural diversity - melting pot, rainbow nation
Public vs Private Schooling
Concepts/Ideas:
Tangible signs:
Logos
Uniforms - mufti vs blazers & ties
Colours
Zones - pay in from anywhere vs the right suburb
Class sizes - small vs big
Location
Money - parents pay vs government pays
School communities
Sports teams - funded vs fundraising
Intangible / Signified meanings:
History, special character of the school, founders & principles
Values and traditions, school mottos and beliefs
Achievements, status
Diversity
Student experiences - more expensive vs cheaper school trips
Rhetorical devices (to persuade towards one view or another)
Private -
Smaller amount of students
Stronger future
Safe environment
Public -
More diverse environment
Freedom of choice
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