I wanted the viewer to see both the flag as a whole and the soldiers and poppies that it's made of, so I decided to make the flag small - meaning that the viewer would have to come up to the poster to see it, and be drawn in. For this reason I also included a headline to encourage people to look a little closer, so it became "Take a closer look."
As a poster it isn't quite working at this stage, because people aren't grabbed by the passive placement of the image and there isn't much colour.
I experimented with fonts that would work, looking at old English-style fonts to reference history, but the one that I felt worked best with the style of the rest of the poster was Bebas Kai, a free font that I found online at www.dafont.com. The clean, simple lines and minimal style of the font give the text impact, but don't draw away the attention from the main focal point, the image.
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